Project Description
Who They Are
Inception Group is a dynamic and creative company that brings unique concepts of bars, restaurants, and clubs to life. Founded in 2009 by entrepreneurial spirits Charlie Gilkes and Duncan Stirling, the company has successfully planted itself in the heart of South West and Central London. Its portfolio boasts a range of unique and eccentric venues, each carrying a distinct personality and charm. Since my joining in 2017, I witnessed the company’s remarkable growth, with the number of venues almost doubling in just a few years. The diverse, imaginative spaces they create truly showcase Inception Group’s commitment to innovation, and I had the great pleasure of working closely with the Branding and Design team to ensure that each venue’s digital presence matched its unique in-person experience.
What I Did
As an in-house WordPress developer at Inception Group, I played a crucial role in maintaining the legacy websites, launching new venue websites and integrating them seamlessly with existing internal hubs. It was a challenging but incredibly rewarding journey that allowed me to wear multiple hats. My responsibilities extended beyond mere maintenance. I had the chance to integrate various CRM software into our system, providing comprehensive data-driven insights that informed the marketing strategies. My understanding of traffic data allowed me to guide the marketing team, suggesting specific campaigns that would maximize visibility and engagement. I also contributed creatively, developing landing pages for specialized campaigns, each tailored to fit the unique brand image of each venue. One of my most notable projects was the development of an internal menu creation tool. This initiative was not only a fun endeavor but also a significant value-add, as it streamlined operations and allowed each venue to customize their offerings in a unique way.
Another significant aspect of my role was enabling smooth integration between the new venue websites and Inception Group’s existing internal systems. By building a robust digital infrastructure, I helped ensure seamless communication and operations across the group’s rapidly expanding portfolio.
All in all, my time at Inception Group allowed me to make full use of my skills, meet wonderful people, create long-lasting friendships (thanks Alex and Silvia) and contribute significantly to their digital evolution. The experience was challenging, rewarding, and, above all, an incredible learning opportunity that significantly boosted my professional development.
It’s always a pleasure to work with Costin!
Our partnership has been going for over 5 years. Knowing he is available at short notice and understands our business really helps.
In the past he also helped us develop an app for our best customers. It was successfully launched in the app store and a real success for a time.
We look forward to continuing to continuing the relationship!