Pets Lets helps tenants with pets find real renting options. This audience is highly motivated. They search with intent, compare fast and act fast.
This was never a one off delivery. It became an ongoing partnership focused on product growth, reliability and visibility.
Pets Lets
is a United Kingdom platform focused on pet friendly renting.
Its audience is highly motivated. Tenants with pets looking for real solutions and landlords who want fewer voids and better tenants.
The platform had strong ideas and clear demand. But growth required structure. The goal was simple: scale without breaking what already worked.
The real issue was balance. Marketing growth without technical debt.
I work as a strategic development and growth partner, not a task based freelancer.
I care about outcomes. I also care about the system that produces those outcomes.
Opinion: websites should support business decisions, not block them.
If you want the same style of support, start here:
WordPress services
and then explore
custom WordPress development
and
support and maintenance.
Over time I worked across most parts of the platform. The focus stayed consistent: clarity, speed and foundations that scale.
This work reduced friction for users and for the team. It also made future changes safer to ship.
One of the biggest wins was structural. We stopped treating WordPress like an application framework for everything.
We used it where it performs best and moved complex logic into custom solutions.
This approach improved speed, reduced future costs and made the platform easier to extend.
Clear opinion: WordPress is excellent for content. It struggles when treated like a full application layer.
If you are hitting that wall, this service is usually the turning point:
custom development for scalable platforms.
Search engine optimisation and generative engine optimisation were built into decisions, not added later.
The goal was simple: make the platform understandable to both humans and machines.
This helped traditional search engines and modern artificial intelligence driven discovery systems understand the platform.
If you want this built into your site from day one, see:
SEO foundations.
Most importantly, the site now grows with the business.
This project reflects how I work at Nomad Developer. Long term thinking, technical clarity, search visibility and honest advice.
Final thought: good platforms are not rushed builds. They are engineered to last.
If you want results like this, I can help in three practical ways:
Start here:
view my services
and if you already know what you need, these are the most common entry points:
custom WordPress development,
SEO optimisation
and
support and maintenance.
Pets Lets is a United Kingdom focused platform for pet friendly renting that serves both tenants with pets and landlords looking for better matching and fewer void periods.
Performance and reliability risks caused by plugin overload plus complex journeys that needed clearer structure.
WordPress is a strong content system. When it is forced to run application logic it often becomes slower, harder to extend and more expensive to maintain.
A hybrid approach usually scales better.
Looking for similar outcomes? Start with SEO Optimization and browse more project examples.
Let's discuss how I can help scale your website with a custom solution.
This case study showcases my expertise in web development, demonstrating how I help UK businesses achieve their digital goals through custom solutions, performance optimization, and strategic implementation. If you need a similar approach, explore SEO Optimization and practical implementation guides.
Quick paths to related services, practical guides, and relevant project examples.
20 mistakes clients make using WordPress
Running a successful WordPress website requires careful planning, execution, and maintenance...
Streamlining SEO Management with Quick Access to Yoast Meta Data
Managing SEO just got easier! With direct links to Yoast SEO meta boxes and color-coded char...
Why I Switched to Kinsta Hosting: A Game-Changer for My Business
After switching from WP Engine to Kinsta, my web development business—and those of my client...
Let's discuss how I can help scale your website with a custom solution tailored to your business needs. From performance optimization to complete redesigns, I deliver results that drive growth.
Free 30-minute consultation • No commitment required • For business ready
