Innolend
Innolend is a WordPress redesign project built to improve homepage, careers, and company-page presentation through PSD-accurate implementation, reusable layouts, and a more consistent fintech brand experience.
Project overview
Innolend is a digital finance platform helping fast-growing SMEs improve cash flow by getting outstanding invoices paid quickly through a transparent, fully online service.
The website needed to communicate that value proposition clearly while presenting the business in a more polished and modern way. The focus of the project was on rebuilding key brand pages so the visual presentation matched the company’s positioning more effectively.
I redesigned the Homepage, Careers and About Us pages from the ground up based on supplied PSDs, implementing the new layouts in WordPress using the Enfold theme and Avia Layout Architect to create a reusable, design-aligned page system.
The challenge
The project needed to improve the look and clarity of key marketing pages without rebuilding the entire site stack. The challenge was to deliver a more refined design inside an existing theme framework while preserving maintainability and allowing repeated use of adapted sections across multiple pages.
The new pages needed to reflect the supplied designs closely.
The redesign had to work within the Enfold ecosystem rather than a full custom rebuild.
Homepage modules needed to be adapted so they could be reused across other pages.
The site needed to feel fast, professional and aligned with Innolend’s product promise.
What was delivered
I redesigned three key WordPress pages from scratch based on detailed PSDs, using Avia Layout Architect to adapt and extend the existing Enfold theme modules. The work focused on visual fidelity, reusable sections and a cleaner presentation of the business across its most important public pages.
Rebuilt the main entry page to present the product and brand more effectively.
Improved the employer-facing digital presentation through a cleaner layout.
Refreshed the company story page to better reflect the brand’s tone and professionalism.
The designs were translated accurately into the existing site environment.
Existing modules were styled and extended to support the new visual system.
Adapted homepage modules were reused across other pages for consistency and efficiency.
Core functionality included
Homepage, Careers and About Us were rebuilt to align with the updated design direction.
Accurate visual translation from supplied design files into WordPress.
The redesign was delivered within the client’s existing WordPress theme framework.
Core content modules were adapted visually to match the new design.
Styled sections from the homepage were repurposed across other page templates.
Shared components helped create a more cohesive brand presentation.
The updated pages communicate the service in a more modern and professional way.
The final setup remained manageable inside the existing WordPress environment.
Key architecture decisions
The key decision was to work with the existing Enfold theme and Avia Layout Architect rather than replacing the stack entirely. By adapting those modules carefully, the redesign could stay visually faithful to the PSDs while remaining practical for the client to manage.
Reusing adapted homepage sections across the Careers and About Us pages also improved design consistency and reduced unnecessary duplication in the implementation.
The project improved presentation without requiring a full platform rebuild.
Adapted sections created a more efficient and consistent page system.
The implementation stayed closely aligned to the PSDs despite working within a theme builder.
The result remained practical to manage inside the client’s existing CMS setup.
Results and outcomes
The result was a more polished and cohesive digital presentation for Innolend across its most important brand pages. The redesign improved clarity, visual consistency and the overall perception of the platform without introducing unnecessary technical disruption.
The product and brand value are communicated more effectively.
Shared modules helped unify the look and feel across key pages.
Supporting pages feel more aligned with the wider business identity.
The site now reflects the supplied design direction more accurately.
The redesign delivered value without requiring a complete rebuild.
Reusable sections make future updates easier within the WordPress setup.
Technology used
The redesign was delivered in WordPress using the Enfold theme, Avia Layout Architect and a PSD-to-code implementation approach that adapted reusable modules across multiple pages.
Next steps
This project shows how focused redesign work can improve the most important parts of a business website without requiring a full rebuild. When the right pages are prioritised and the implementation is handled carefully, the result can be a stronger brand presence with much less disruption.
If you need a WordPress redesign, PSD-to-theme implementation or a more consistent page system inside an existing website, the most relevant starting points are usually
custom WordPress development,
support and maintenance
and
technical SEO foundations.
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About This Project
This case study showcases my expertise in web development, demonstrating how I help UK businesses achieve their digital goals through custom solutions, performance optimization and strategic implementation. If you need a similar approach, explore WordPress Support and practical implementation guides.
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